5 Mistakes that Need to be Corrected to Increase Clientele Base


5 Mistakes that need to be corrected to increase clientele base



In the highly competitive addictions industry, there are many marketing strategies that could put you and your business in a great position to operate on a highly successful trajectory for many years. My business has increased its client base and financial gain in each of its operating calendar years, so I know a thing or two about what to do and what not to do, when it comes to marketing your addictions and recovery-based company. Whether you are trying to become a top addiction Intervention expert or trying to become the best expert life coach what you are trying to do is always increase your client base and fill your book of clients. You want more clients, more leads of course more conversions.

So, let’s go over 5 mistakes that need to be corrected:


  1. NOT PUTTING YOUR PHOTO ON YOUR ADVERTISING– whether it’s your website, flyer, or business card, it is always a mistake NOT to have your photo on your advertising. It makes it so much easier for people to remember you if they have a face to put with the name. At networking events people receive so much information, so having a face to put with the name is always a great idea. It’s just a given that people like to SEE who they’re doing business with. If you are doing marketing events and you are meeting a ton of people, no one will remember you unless your card has your photo. Plus, if you put a professional photo on there, people will instantly connect with you. Remember people do business with people they trust.



  1. NOT ALWAYS CARRYING BUSINESS CARDS ON YOU– you must ALWAYS have your business cards on you if someone asks you for one. If I asked a top certified sober coach for a business card and they couldn’t produce one it would greatly diminish how organized I thought they were. There is absolutely NO EXCUSE for not producing a business card when asked for one. Believe me when I tell you that many times, I have asked for a business card and have been told that they didn’t have one and began writing their info on a piece of paper or they wanted to give me a cell number to ‘plug into my phone’. This greatly impacts how I feel about their company and I certainly do NOT want their number clogging up my contacts list in my phone. I was once at a network event in LA and I had a guy say this ‘I did not bring any cards because I want to make relationships not contacts. I forgot his name AND his line of work 10 minutes later. He failed.


  1. REFUSE TO USE YOUR LEVERAGE AND POWER ON SOCIAL MEDIA– Facebook, Instagram, and LinkedIn are great tools for top certified recovery coaches, top certified interventionists and all certified professional coaches to use to increase their client base. Don’t make the mistake of NOT using these tools to help your company. People spend so much time on social media so put your face and your business in the line of sight on social media. Start a business page, add content and constantly post relevant content to your business. Sprinkle in a few photos of the family and you are off to a good start. Now your business page is not a place to post the dog, the lake and all the personal stuff on a daily basis, but you can sprinkle those in. Let everyone know what you are doing as a certified recovery coach, top interventionist or certified life coach and people will start asking questions and your client base will start to flow.


  1.  WASTING MONEY ON EXPENSIVE ADDICTION CONFERENCES- in the addictions industry and recovery community there are EXPENSIVE conferences that certified professional coaches flock to that produce little more than gossip and the basics that top certified professionals should already know. Don’t be sucked into this waste of money with catchy marketing because your money could be better spent. My very first conference I got a booth, secured a speaking gig and spent $10,000 for the experience. It lasted 3 days and was a whirlwind of activity. I only got one client out of the experience because it was all marketers of treatment centers marketing to each other. They would hang out, gossip, go golfing and shack up. This is not money well spent. You need clients, not competitors that are doing recovery coaching or intervention.


  1. FAILURE TO BUILD LONG TERM AND LONG LASTING RELATIONSHIPS– don’t make the mistake of always aiming for the quick money and path of least resistance. Spend the quality time to build lasting professional relationships that can bring you clients and cash flow for years to come. And this is always the easiest path. It takes time to feel out which relationships are the best for you and your company and it also takes time to trust in others and build trust for others but once you have a strong list of long lasting QUALITY relationships to benefit your brand and your company you will soon have a revenue stream and client stream that you can count on for years to come. Look in your phone, whom do you know right now that can support you and get the word out? Start there!


We just went over 5 big mistakes that can cripple our company and client base that we need to correct if we are doing this ourselves. And we here at The Addictions Academy  are here to help you with all your marketing strategies and steer you clear of the big mistakes that are easy to make without the proper knowledge. We have 4 vital marketing classes and opportunities for you. Click this link below:



Dr. Cali Estes and James Sweasy Team Up to Offer Marketing Training to Addiction Professionals


Are you ready for the news?

marketingDr. Cali Estes of The Addictions Coach has teamed up with James Sweasy of Digital Influence to offer the BEST marketing platform and education for recovery coaches, therapists, addiction coaches, life coaches, interventionists or ANYONE that wants to start a private practice or add more clients to an existing practice.

I am sure you have caught James on the news and have seen his large social media presence and following. You may have seen Dr. Cali on CNN, KTLA, NBC, CBS or even in People Magazine.   They will go deep and reveal their marketing secrets in a live 7-week marketing mentorship class.  Only 10 seats allowed and 5 are already taken. Will you be one of the remaining last 5 seats?
What’s included? Click the link below to see what is in included and check out your hosts for the 7-week series

The Addictions Academy Offers Harm Reduction Coach Training: September 5-6th!


The Addictions Academy Offers Harm Reduction Coach Training: September 5-6th!


harm reductionBeing a Professional today means being an expert in your respective niche.  You must be well-rounded and know all aspects of your industry. Professionals in the addiction recovery industry today need to have an in-depth understanding of all of the treatment modalities available to clients. It doesn’t mean that the professional has to agree or disagree, approve, or disapprove of any particular modality as the client will choose the modality that they wish to utilize in their own recovery.  Even if the recovery professional happens to be in recovery and experienced in a certain modality, it would be considered unethical for the professional to try to push one modality over another. You need to be well versed in all aspects of addiction and treatment

Ready to Register? Click Here or call our elite team at 1.800.706.0318 ext 2


4 Reasons Treatment Centers are Failing at Bringing in Clients and Retaining Them for the Length of Stay in Treatment.

4 Reasons treatment centers are failing at bringing in clients and retaining them for the length of stay of treatment.

treatment centersIt is no secret that 1 in 5 people suffer from an addiction and our addiction treatment center system is failing. Treatment centers pop up overnight only to be gone in a few months.  What might you be doing wrong and how can you correct it?

Your center has boring or outdated programming. Clinical Directors can sometimes be stuck in the stone age. What worked 20 years ago is not working now. The younger sector is shying away from traditional abstinence-based methods and looking for more innovative and meaningful ways of coping with stress, finding their path in life, and getting clean and sober. Treatment centers need to offer more coaching-based and experiential-based groups that cater to the failure to launch client. Asking them to sit in a circle and read from a book is antiquated and one of the biggest reasons they leave treatment early. Treatment centers also need to train therapists in a modality of other types of group facilitation and public speaking to ensure maximum group participation.

Marketers or the Business Development team has no pipeline. Marketers job hop roughly every 6 months or so. You see a ‘business developer’ whose job is to secure new business by social media or local events in the community and they are paid very very well to work from home. Everyone wants to be a marketer with a nice salary, but not everyone can load their pipeline and bring clients through the front door. This is why you see them with multiple treatment centers in a short window of time, they have burnt out their pipeline and can’t refill it. Training all marketers in the art of intervention not only teaches them how to close the deal, it will increase their worth. A certified, trained interventionist on staff is very important to securing difficult clientele. If you chose not to train them in intervention, sales training with the ethical component of the medical field is key.

Front line Admissions Team has no sales training. Whether you like it or not, the call a client places to a center is a sales call. The lead (or family) is seeking information and the call center’s job is to provide the information and convert the lead to a client. That is business 101. However, what happens is the admissions team is not trained in sales or maybe is a past resident and talks too much about the program or too little. Training the admissions team in ethical sales and conversions is critical to the influx of new clients. You can pay all you want for call leads, google ads, and more, but if your front line can’t convert, you have wasted a ton of money.

Patient Brokering. If you are offering bonuses or paying ‘to put heads in beds’ or paying per client you are breaking the law. There are many ways to network and get quality leads not paying per lead or per head. We have developed a very unique system to help you get the word out about your center that will stop patient brokering and also help you meet with quality referral sources.  Referrals from quality sources are the best conversions as the sources have vetted the treatment center and are willing to recommend a place based on true knowledge of the program.  A true referral source will have the patients best interest in mind and not be paid for the referral.

Training with The Addictions Academy team will teach you all you need to know to help get and keep your ideal client!  Take a look at our AMA/APA Reduction Training  https://theaddictionsacademy.com/reduce-ama-apa-rate/

Schedule a call with Dr. Cali Estes to train your staff ON SITE!  1.800.706.0318 ext 2

TAA Internet Addictions Coach Training and SPECIAL OFFER!

Are you a coach that wants to add addiction coaching, specifically, internet and technology addiction to your practice? This class is for you!

InternetAugust 8th-9th  2019

Live virtual classroom room 10-3 ET


Nationally Certified Internet Addictions Coach (NCIAC)  If you want to learn about online addiction including social media, porn, gambling, gaming, shopping and more this is the class for you. It has 36 hours of learning and includes a two-day virtual classroom.

Dr. Cali Estes, Founder of The Addictions Coach joins KTLA 5 News to discuss her online courses for treatment professionals who want to learn more about treating technology addiction. Watch the news segment below!

NBC7 NEWS: Dr. Cali Estes Discusses the Physical, Mental and Emotional Effects of Technology Addiction

Are you addicted to technology? Do you know the signs of tech and social media addiction? Want to learn what it is and get certified to offer this coaching to others?


August 8 and 9th 

 SPECIAL OFFER: only $499   Register Today

Cali Estes, Ph.D. talks with NBC 7’s Whitney Southwick about the physical, mental and emotional effects of technology addiction.
LIVE, Virtual Classroom webinar AUGUST 8-9 Learn more about this class:

ONLY 2 Seats Still Available: Nationally Certified Sober Companion and Safe Transport August 1-2


ONLY 2 Seats Left! Don’t Miss This Class!

The Addictions Academy is now offering a certification in Sober Companion and Safe Transport. Until recently, there has been no training in this very important part of the recovery process. Transportation to and from job interviews, court dates, rehab facilities, meetings and general shopping was basically trusted to the honor system and non-skilled staff. You don’t have to be a rocket scientist to realize that the risk for relapse or clients leaving rehab all together is extremely high while they are away from their program. Triggers and temptations will come at them from every corner while they are away from their safe programs so we, as sober companions and transporters need to be highly skilled and trained to make sure that their time away from the program or rehab facility is as safe for the client as it can possibly be.
This is why we here at The Addictions Academy are offering Nationally Certified Sober Companion and Safe Transport on August 1 and August 2. This is an online webinar and it includes a 36 hour Certification in Sober Companion and Safe Transport, Certified Life Coach class to be taken at your leisure, Ethics self-study to be taken at your leisure, Clinical Supervision for 10 weeks, and all manuals, exams and certificates. The class runs from 10 am to 3 pm both days and this is Eastern Time. Please head over to our company website at http://www.theaddictionsacademy.com to get info on this class and all of the classes we offer. You can also click on the following link to take you directly to the class registration for this class
Nationally Certified Sober Companion and Safe Transport | The Addictions Academy ® 800-706-0318 . We do cap the class at 10 students so you will need to register as soon as possible to make sure you get a seat in this class. We also do registration by phone by calling 1-800-706-0318.

ABC NEWS REPORTS: The Addictions Academy Hires New Instructors for Their Acclaimed Nationally Certified Addiction Recovery Coach Program

ABC NEWS REPORTS: The Addictions Academy Hires New Instructors for Their Acclaimed Nationally Certified Addiction Recovery Coach Program


The Addictions Academy Hires Tricia Parido, Kevin Parker, and Maria Trantino as New Instructors for Their Acclaimed Nationally Certified Addiction Recovery Coach Program

The Addictions Academy

The Addictions Academy founder Dr. Cali Estes is proud to announce they have recently hired Tricia Parido, Kevin Parker, and Maria Trantino to assist instructing their Nationally Certified Recovery Coach I courses.

Dr. Cali Estes, The Addictions Coach and Founder of The Addictions Academy recently announced they have new staff members heading up several of their live Nationally Certified Recovery Coach I programs. The Addictions Academy’s Professional Recovery Coach Certification and Training Program teaches participants how to handle clients that are looking for help from drug addiction and alcohol addiction. A Recovery Coach’s function is to assist a client with Substance Use Disorder in finding the appropriate path to sobriety.

“A Recovery Coach sets the parameters of the conversation, listens and contributes observations and questions, provides a roadmap for success, and assists the client to achieve their desired goals,” explained Dr. Estes.

She continued, “An action-based Recovery Coach accelerates the client’s progress by providing greater focus and awareness of choices, actions, and responsibility. Recovery Coaching concentrates on meeting the client where they are now, where they want to be, and holding them accountable as a team to get there.”

The Addictions Academy is the global leader in addiction recovery coach training and certification and the only Recovery Coach Academy to offer two levels of recovery coach training. Recovery Coaches focus on the now going forward. They listen, observe, and ask the question that ultimately leads to success through effective action planning.

Estes said, “All three of these instructors have an unbelievable amount of experience and passion for client success. I’m still pinching myself, we’re thrilled to have them on board.”

Continue to full news article:




Are you a Coach that Wants to add Social Media and Internet Addiction Certification to your Practice?


Are You a Coach that Wants to add Social Media and Internet Addiction Certification to your Practice?

Internet Addiction Coach training 
Aug 8 and 9
$250 OFF if you register by August 1st  
Learn more about this unique course:

Internet Addictions Coach

Lost Online: When the Internet takes over your life it can be a serious problem, and even an addiction. Limited information is available to treat this type of addiction and more and more people spend more time online than in real life. Have you tried to pry a cell phone from a 15-year-old’s hands? How will they ever post that selfie on Facebook or check in at Starbucks?  Even 8-year-olds are addicted to gaming online and spend more time inside in front of a computer, phone, IPad or TV, than outside playing. Addiction to social media is the newest type of addiction that has arisen over the years and it can be debilitating for some. You see the constant selfies, tying self-esteem to likes on a page and even becoming depressed because it appears that other people have more fun or a life on social media.

Ready to Register? Our team is ready for you!  https://theaddictionsacademy.com/product/nationally-certified-internet-addictions-coach-nciac-webinar-2-3/  or call 1.800.706.0318 ext 2

12 Foods To Cleanse Your Liver Naturally. Guest Post written by Emylee

12 Foods To Cleanse Your Liver Naturally


The liver is an important organ of the human body which plays a vital role in metabolism. It is used to filter, control, and cleanse about a liter and a half of blood per minute. It simultaneously processes 500 indispensably vital biochemical, metabolic reactions. The liver can regrow from a tiny piece of a donor liver and functions with only 10% of all the healthy tissue available in the human body. About 200 grams of a healthy or a transplanted liver can save a human life. The entire liver weighs about 2 kilos or approximately 4.4 lbs, and when it is full of blood, it weighs up to 3 kilos or 6.6 lbs.


What is the importance of the liver in the body

As the liver purifies the blood, it can be considered as the blood purification plant of the body. It filters the impurities from the blood and excretion of harmful endogenous and exogenous compounds. Over a while, these toxins start affecting the liver also, and it is manifested with many toxins, leaving it very fragile. In such a situation, it also degenerates rapidly.

Degeneration of the liver can result from many factors including but not limited to unhealthy eating habits and unregulated consumption of alcohol. Unhealthy eating habits can lead to the formation of fatty liver diseases. Continuous consumption of alcohol also harms the liver. Such a situation causes the liver to overwork. This prevents the liver from accurately processing toxins and fat.

Therefore, taking good care of the liver becomes all the more important by using highly effective detoxification remedies for the liver. There are no specific medicines that can take care of this need of the liver, and in many cases, medicines also play a role in stressing the liver. There are various natural remedies that can be used to cleanse the liver from various toxins in the body. One of the best options in such a situation is the consumption of foods that can help with detoxification of the liver.

Foods to help with liver detoxification

Some foods that can help in detoxification of the liver have been listed below. These foods work by stimulating the liver’s natural ability to get rid of toxic wastes without any additional supplements.



Apples contain pectin in abundance, which helps in cleansing and releasing toxins from the digestive tract. This process aids the liver to handle toxic load during cleansing and helps in natural detoxification. Indeed, an apple a day keeps the doctor away!


Truly a magical spice, turmeric naturally detoxifies the liver. Raw turmeric is the best source of nutrients that promote health benefits. It boosts enzyme functions and helps in the flushing process of dietary toxins from the body.

Cruciferous vegetables

Cauliflower and broccoli are cruciferous vegetables and are rich sources of glucosinolate. It promotes enzyme production in the liver. The natural enzymes in the liver act as flushing agents and send out carcinogens and other toxins out of the body.


Garlic is yet another wonder root that helps in cleansing the liver. It stimulates liver enzymes which aid the body to flush out toxins. High amounts of allicin and selenium have also been found in garlic, which helps in activating the cleansing action of the liver.


Walnuts are one of the most recommended super food. They are beneficial for the health and proper functioning of the heart. Walnuts can help in cleansing the liver naturally. They are rich sources of the amino acid arginine – which is beneficial for the liver and detoxifies the stored ammonia. Omega-3 fatty acids in walnuts cleanse the liver naturally.

Olive oil

The liver is majorly affected by the cooking oil present in your diet. Olive oil is one such oil that helps the liver in many ways. Organic oils like flaxseed, hemp and olive oil are great cleansing agents for the liver. These organic cooking oils have a lipid base that successfully absorbs harmful toxins from the body. The same lipid base helps in the natural detoxification of the liver.

Green tea

Green tea is one of the healing ingredients for the liver. It contains antioxidants like catechins. These plant-based antioxidants increase the efficiency of the liver and help in the smooth detoxification of the same.


Lemon contains citric acid and like other citrus fruits helps in cleansing the liver naturally. It helps the body to detoxify, and the toxins are flushed after being absorbed by the water present in the body. The consumption of freshly squeezed lemon juice in the morning helps in stimulating the liver for better functioning and increases its efficiency.

Chamomile tea

Chamomile tea is an excellent drink for the human liver. It can be easily digested by the body and is a rich source of a lot of anti-oxidants which help in the smooth detoxification of the human liver. Chamomile tea has sedative properties which release stress and improves the quality of sleep. Chamomile tea, hence, is a highly recommended beverage for people suffering from insomnia and depression. The tea must be consumed preferably in the evenings.

Mint tea

Mint leaves contain essential oils which improve the body’s ability to remove waste and detoxify from within. The menthol present in the mint leaves promotes the specific detoxification of the liver as well.

Ginger and lemon tea

Ginger and lemon have been found to promote weight loss. Both ingredients contain Vitamin C and antioxidants which help in eliminating toxins and improving the metabolism of the body. Both drinks have been found helpful in removing toxins from the liver.

Potassium-rich foods

The recommended intake of potassium is 4,700 milligrams per day. Considering the present lifestyle, there are chances that you are not consuming an adequate amount of potassium. Potassium has been found to lower cholesterol, lower systolic blood pressure, and stimulate a healthy cardiovascular system which also helps in cleansing the liver. Some of the rich sources of potassium are bananas, sweet potatoes, beetroots, and spinach.

With regular consumption of these foods, you can get rid of the toxins that can have an adverse impact on your liver. This should be accompanied by intake of a nutritious diet and an active routine to ensure that your liver stays healthy and keeps on performing its usual functions.

Emylee is a wellness lifestyle writer. She loves sharing her thoughts and personal experiences related to natural remedies, yoga and fitness through her writing. She currently writes for How To Cure. She can connect with others experiencing health concerns and help them through their recovery journeys through natural remedies.

The Addictions Academy offers a unique course in Nutrition in Recovery. If you would like to add a fundamental service to offer your coaching clients, please consider our Nationally Certified Nutritional Recovery Coach course. Help your clients rebuild a healthy relationship with food!