The Addictions Academy: How Does Your Business Deliver Your Message?
Join us April 22nd and learn how to build and market your business, create your brand, and deliver your message in the most powerful way! Register here or call 1.800.706.0318 ext. 2 to register or speak with a member of our team.
BUSINESS MARKETING AND BRANDING
Therapists, Interventionists and Recovery Coaches are usually great at what they do – help the client. BUT when it comes to marketing themselves and gaining new business, they falter. A lot of people are simply not sure where to start and how to get the word out about what they are doing. Sometimes it is actually asking for the rate they deserve that is the issue. We cover it all in this course. From what to stay to potential customers and clients to closing the deal, we can help.
The marketing of your new company is paramount. We cover website, social media presence, guerilla marketing, contracts, B2B marketing and even word of mouth referrals. We help you build YOUR unique brand and find your niche in this market. Whether you are just starting out in your business or you want to garner new clients or make the switch from therapist to coach, we cover the steps to take to get new business and keep new business coming in the door.
Samples of contracts, letters and all the steps from the ground up to start a business and to more importantly brand your business, are taught. Class size is limited to 6 for a more intimate experience. Bring your notepad, pen, questions and business ideas and prepare to learn how to get clients, retain clients and keep your cash flow coming.
You’ve mastered the skills to start your practice, or to offer more revenue generating services. The missing component to fill your appointment calendar is marketing those services. There are a vast amount of ways to market your services that include networking, social media, PR, e-mail mail, direct mail, website, print and the list goes on. This course will cover an overview of marketing for the Addictions and Behavioral Health fields by a marketing professional that has marketing experience in the addictions and behavioral fields and will show you what works, doesn’t work, and what will give you the best ROI (return on your investment). It will provide you with many proven tools to market your private practice or treatment center. In this course, you will get a clear understanding of basic marketing principles and will be provided worksheets and homework to develop your own personal marketing plan.
The main ingredient to successful marketing is to keep feeding your referral funnel, and that begins with you. Your day is filled with appointments, administrative functions, and day-to-day operating tasks, billing, collections, and much more. The idea of marketing can make you feel stressed, unmotivated or overwhelmed. You will learn many ways to save time and effort on marketing and even have fun doing it!
You will get an understanding of the internet and the role it will play in your practice. An overview of major search engines (Google, Yahoo, and Bing) and how to gain rankings in organic and paid searches, search engine optimization (SEO), pay-per-click (PPC), the value of optimized keywords, and useful back links for your website will be explored. We will cover social media, blogging and aggregating content to drive traffic to your website. You will learn about bulk email providers and how to successfully market to professionals and alumni.