The Addictions Academy Announces the CACCF has Approved them as an Educational Institution and Certified their Core Curriculum






The Addictions Academy founder Dr. Cali Estes is proud to announce they have been approved by The Canadian Addiction Counsellors Certification Federation as a certified educational institution with their Alcohol and Drug Counselor curriculum.

The Addictions Academy Announces The Canadian Addiction Counsellors Certification Federation Has Formally Accepted Them As An Approved Educational Institution And Certified Their Core Curriculum


The Addictions Academy recently announced The Canadian Addiction Counsellors Certification Federation has completed the review of their Application for Curriculum Review for the Addiction Counseling program and found that it meets their standards for Formal Education.

“A Certified Alcohol and Drug Counselor is a career that is in high demand due to the increasing opioid epidemic and lack of qualified professionals to assist with the current crisis,” explained Dr. Estes.

She continued, “It’s wonderful that we can now bring this important training to Canada. And not just for new certifications, but our approval allows us to teach Continuing Education as well.”

The Addictions Academy is the global leader in addiction recovery coach training and certification. Their Certified Addictions Counselor training allows graduates to be at the forefront of helping others with their drug and alcohol addictions. Once enrolled in the program, students receive the 350 hours necessary to understand how to counsel clients with addictions.

Estes said, “Where Addiction Counselors work in the field of addiction varies. Most will work in a professional addiction treatment setting, for a private or nonprofit corporation or even in private practice. We prepare our graduates for all the job roles and functions they will encounter as an addictions counselor.”

The Canadian Addiction Counsellors Certification Federation (CACCF) promotes, certifies and monitors the competency of addiction specific counselors in Canada using current and effective practices, which are internationally recognized. The certification CACCF issues and its professional conduct review process provide public protection for counselors, employers, regulatory agencies, clients and their families.

The Certified Addictions Counselor designation is an intermediate substance abuse credential for those persons who work side-by-side with clinical staff to develop and implement client treatment plans, as well as provide specified substance abuse treatment services.

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How Do You Stay at the “Top of Your Game” in the Addictions Recovery Industry?



How Do You Stay at the “Top of Your Game” in the Addictions Recovery Industry?


When it comes to our addiction and recovery based education, we need to always stay on top of our game and educational standards when it comes to helping people get clean and sober. We can never get complacent when it comes to our skill and knowledge because people’s lives are in our hands and we are depended upon to lead people to sobriety in the safest and most efficient way. Professionals who take the approach that they don’t need to learn any more than they already have are setting themselves and their clients up for failure.
This is why The Addictions Academy is always creating new cutting edge classes and certifications to continue putting out the addiction industry’s top professional certified coaches.
The industry is constantly changing and so are the methods of recovery. Drugs change on the streets, methods of recovery change constantly and the way we prevent relapse has changed drastically recently with CBD oil moving to the forefront of relapse prevention.
Now think about this scenario. If you don’t know about the recent changes, methods and recovery prevention your business or addiction prevention practice may be left behind in the dust when it comes to helping people get clean and sober and stay clean and sober. And if you are a company owner whose livelihood depends on your success rate when helping addicts get clean and sober and stay clean and sober, you definitely need to be at the top of your game educationally when it comes to addiction. We here at The Addictions Academy believe wholeheartedly in putting out the best knowledge, skills, and recovery methods by staying on top of the most recent, modern and most successful recovery methods in the addictions industry and recovery community today.
Dr. Cali Estes and her staff offer the most up-to-date and sophisticated classes that are able to be taken either at a live classroom location or by taking the class in the comfort of your own home in one of our virtual online classes that have become in high demand. So are you considered a “know it all” who is asking to be left behind in the modern addictions industry or do you want to be on the absolute top of your game by increasing your skills and knowledge through an elite education. If your desire is to stay on top of your game when it comes to the addictions industry, then I highly suggest that you call The Addictions Academy at 1-800-706-0318. You can also contact us through our company and educational website at There you will find a complete schedule of all of our classes that are offered both through a live classroom setting and through the comfort of your home setting with our virtual online classes. We offer classes all over the United States and frequently through our online classes. So what are you waiting for? Don’t let the addictions industry and clients leave you in the dust. Call us today to sign up for classes that best help you stay at the top of your game in the addictions industry. Also, please head over to our testimonial page to hear from the hundreds of those who have used The Addictions Academy to enhance their education and remain on top of their game in the addictions industry and recovery community.

Would you like more freedom, more income, and to help others in the process?



Would you like more freedom, more income, and to help others in the process? If so our 3-DAY Master Class LIVE in MIAMI, Florida (or watch at home in your pajamas) is exactly what you are looking for!

Our classes will teach you both the art of Intervention and Recovery Coaching to help others combat their own demons. Learn how to execute a proper intervention, how to align with the treatment center, and how to help a client stay clean for aftercare.

Are you ready to turn your passion into a career where you can help others, love what you do and ACTUALLY make a difference in people’s lives? Click the link below to see what is included!! Click HERE

We are INTERNATIONALLY ACCREDITED With over 10,000 people trained in 25 countries, and with 30 faculty members and 20 plus classes, we can help you achieve your dreams and passions. We love what we do and you will too!

What we can offer you:
✔ Recovery Coach I Certification LIVE
✔ Recovery Coach II Certification Self Study
✔ Ethics and Legal Bundle Class
✔ Intervention Professional Certification LIVE
✔ Case Management Certification
✔ Two Private networking Groups
✔ 20 weeks of clinical supervision
✔ Copy of our Forms and Contracts Book
✔ Directory Listing

We also have Marketing and Business Development classes and how to create an authority brand and position yourself to fill your book of clients.

CALL TODAY 1.800.706.0318

5 Mistakes that Need to be Corrected to Increase Clientele Base


5 Mistakes that need to be corrected to increase clientele base



In the highly competitive addictions industry, there are many marketing strategies that could put you and your business in a great position to operate on a highly successful trajectory for many years. My business has increased its client base and financial gain in each of its operating calendar years, so I know a thing or two about what to do and what not to do, when it comes to marketing your addictions and recovery-based company. Whether you are trying to become a top addiction Intervention expert or trying to become the best expert life coach what you are trying to do is always increase your client base and fill your book of clients. You want more clients, more leads of course more conversions.

So, let’s go over 5 mistakes that need to be corrected:


  1. NOT PUTTING YOUR PHOTO ON YOUR ADVERTISING– whether it’s your website, flyer, or business card, it is always a mistake NOT to have your photo on your advertising. It makes it so much easier for people to remember you if they have a face to put with the name. At networking events people receive so much information, so having a face to put with the name is always a great idea. It’s just a given that people like to SEE who they’re doing business with. If you are doing marketing events and you are meeting a ton of people, no one will remember you unless your card has your photo. Plus, if you put a professional photo on there, people will instantly connect with you. Remember people do business with people they trust.



  1. NOT ALWAYS CARRYING BUSINESS CARDS ON YOU– you must ALWAYS have your business cards on you if someone asks you for one. If I asked a top certified sober coach for a business card and they couldn’t produce one it would greatly diminish how organized I thought they were. There is absolutely NO EXCUSE for not producing a business card when asked for one. Believe me when I tell you that many times, I have asked for a business card and have been told that they didn’t have one and began writing their info on a piece of paper or they wanted to give me a cell number to ‘plug into my phone’. This greatly impacts how I feel about their company and I certainly do NOT want their number clogging up my contacts list in my phone. I was once at a network event in LA and I had a guy say this ‘I did not bring any cards because I want to make relationships not contacts. I forgot his name AND his line of work 10 minutes later. He failed.


  1. REFUSE TO USE YOUR LEVERAGE AND POWER ON SOCIAL MEDIA– Facebook, Instagram, and LinkedIn are great tools for top certified recovery coaches, top certified interventionists and all certified professional coaches to use to increase their client base. Don’t make the mistake of NOT using these tools to help your company. People spend so much time on social media so put your face and your business in the line of sight on social media. Start a business page, add content and constantly post relevant content to your business. Sprinkle in a few photos of the family and you are off to a good start. Now your business page is not a place to post the dog, the lake and all the personal stuff on a daily basis, but you can sprinkle those in. Let everyone know what you are doing as a certified recovery coach, top interventionist or certified life coach and people will start asking questions and your client base will start to flow.


  1.  WASTING MONEY ON EXPENSIVE ADDICTION CONFERENCES- in the addictions industry and recovery community there are EXPENSIVE conferences that certified professional coaches flock to that produce little more than gossip and the basics that top certified professionals should already know. Don’t be sucked into this waste of money with catchy marketing because your money could be better spent. My very first conference I got a booth, secured a speaking gig and spent $10,000 for the experience. It lasted 3 days and was a whirlwind of activity. I only got one client out of the experience because it was all marketers of treatment centers marketing to each other. They would hang out, gossip, go golfing and shack up. This is not money well spent. You need clients, not competitors that are doing recovery coaching or intervention.


  1. FAILURE TO BUILD LONG TERM AND LONG LASTING RELATIONSHIPS– don’t make the mistake of always aiming for the quick money and path of least resistance. Spend the quality time to build lasting professional relationships that can bring you clients and cash flow for years to come. And this is always the easiest path. It takes time to feel out which relationships are the best for you and your company and it also takes time to trust in others and build trust for others but once you have a strong list of long lasting QUALITY relationships to benefit your brand and your company you will soon have a revenue stream and client stream that you can count on for years to come. Look in your phone, whom do you know right now that can support you and get the word out? Start there!


We just went over 5 big mistakes that can cripple our company and client base that we need to correct if we are doing this ourselves. And we here at The Addictions Academy  are here to help you with all your marketing strategies and steer you clear of the big mistakes that are easy to make without the proper knowledge. We have 4 vital marketing classes and opportunities for you. Click this link below:

Dr. Cali Estes and James Sweasy Team Up to Offer Marketing Training to Addiction Professionals


Are you ready for the news?

marketingDr. Cali Estes of The Addictions Coach has teamed up with James Sweasy of Digital Influence to offer the BEST marketing platform and education for recovery coaches, therapists, addiction coaches, life coaches, interventionists or ANYONE that wants to start a private practice or add more clients to an existing practice.

I am sure you have caught James on the news and have seen his large social media presence and following. You may have seen Dr. Cali on CNN, KTLA, NBC, CBS or even in People Magazine.   They will go deep and reveal their marketing secrets in a live 7-week marketing mentorship class.  Only 10 seats allowed and 5 are already taken. Will you be one of the remaining last 5 seats?
What’s included? Click the link below to see what is in included and check out your hosts for the 7-week series

The Addictions Academy Offers Harm Reduction Coach Training: September 5-6th!


The Addictions Academy Offers Harm Reduction Coach Training: September 5-6th!


harm reductionBeing a Professional today means being an expert in your respective niche.  You must be well-rounded and know all aspects of your industry. Professionals in the addiction recovery industry today need to have an in-depth understanding of all of the treatment modalities available to clients. It doesn’t mean that the professional has to agree or disagree, approve, or disapprove of any particular modality as the client will choose the modality that they wish to utilize in their own recovery.  Even if the recovery professional happens to be in recovery and experienced in a certain modality, it would be considered unethical for the professional to try to push one modality over another. You need to be well versed in all aspects of addiction and treatment

Ready to Register? Click Here or call our elite team at 1.800.706.0318 ext 2


4 Reasons Treatment Centers are Failing at Bringing in Clients and Retaining Them for the Length of Stay in Treatment.

4 Reasons treatment centers are failing at bringing in clients and retaining them for the length of stay of treatment.

treatment centersIt is no secret that 1 in 5 people suffer from an addiction and our addiction treatment center system is failing. Treatment centers pop up overnight only to be gone in a few months.  What might you be doing wrong and how can you correct it?

Your center has boring or outdated programming. Clinical Directors can sometimes be stuck in the stone age. What worked 20 years ago is not working now. The younger sector is shying away from traditional abstinence-based methods and looking for more innovative and meaningful ways of coping with stress, finding their path in life, and getting clean and sober. Treatment centers need to offer more coaching-based and experiential-based groups that cater to the failure to launch client. Asking them to sit in a circle and read from a book is antiquated and one of the biggest reasons they leave treatment early. Treatment centers also need to train therapists in a modality of other types of group facilitation and public speaking to ensure maximum group participation.

Marketers or the Business Development team has no pipeline. Marketers job hop roughly every 6 months or so. You see a ‘business developer’ whose job is to secure new business by social media or local events in the community and they are paid very very well to work from home. Everyone wants to be a marketer with a nice salary, but not everyone can load their pipeline and bring clients through the front door. This is why you see them with multiple treatment centers in a short window of time, they have burnt out their pipeline and can’t refill it. Training all marketers in the art of intervention not only teaches them how to close the deal, it will increase their worth. A certified, trained interventionist on staff is very important to securing difficult clientele. If you chose not to train them in intervention, sales training with the ethical component of the medical field is key.

Front line Admissions Team has no sales training. Whether you like it or not, the call a client places to a center is a sales call. The lead (or family) is seeking information and the call center’s job is to provide the information and convert the lead to a client. That is business 101. However, what happens is the admissions team is not trained in sales or maybe is a past resident and talks too much about the program or too little. Training the admissions team in ethical sales and conversions is critical to the influx of new clients. You can pay all you want for call leads, google ads, and more, but if your front line can’t convert, you have wasted a ton of money.

Patient Brokering. If you are offering bonuses or paying ‘to put heads in beds’ or paying per client you are breaking the law. There are many ways to network and get quality leads not paying per lead or per head. We have developed a very unique system to help you get the word out about your center that will stop patient brokering and also help you meet with quality referral sources.  Referrals from quality sources are the best conversions as the sources have vetted the treatment center and are willing to recommend a place based on true knowledge of the program.  A true referral source will have the patients best interest in mind and not be paid for the referral.

Training with The Addictions Academy team will teach you all you need to know to help get and keep your ideal client!  Take a look at our AMA/APA Reduction Training

Schedule a call with Dr. Cali Estes to train your staff ON SITE!  1.800.706.0318 ext 2

TAA Internet Addictions Coach Training and SPECIAL OFFER!

Are you a coach that wants to add addiction coaching, specifically, internet and technology addiction to your practice? This class is for you!

InternetAugust 8th-9th  2019

Live virtual classroom room 10-3 ET


Nationally Certified Internet Addictions Coach (NCIAC)  If you want to learn about online addiction including social media, porn, gambling, gaming, shopping and more this is the class for you. It has 36 hours of learning and includes a two-day virtual classroom.

Dr. Cali Estes, Founder of The Addictions Coach joins KTLA 5 News to discuss her online courses for treatment professionals who want to learn more about treating technology addiction. Watch the news segment below!

NBC7 NEWS: Dr. Cali Estes Discusses the Physical, Mental and Emotional Effects of Technology Addiction

Are you addicted to technology? Do you know the signs of tech and social media addiction? Want to learn what it is and get certified to offer this coaching to others?


August 8 and 9th 

 SPECIAL OFFER: only $499   Register Today

Cali Estes, Ph.D. talks with NBC 7’s Whitney Southwick about the physical, mental and emotional effects of technology addiction.
LIVE, Virtual Classroom webinar AUGUST 8-9 Learn more about this class:

ONLY 2 Seats Still Available: Nationally Certified Sober Companion and Safe Transport August 1-2


ONLY 2 Seats Left! Don’t Miss This Class!

The Addictions Academy is now offering a certification in Sober Companion and Safe Transport. Until recently, there has been no training in this very important part of the recovery process. Transportation to and from job interviews, court dates, rehab facilities, meetings and general shopping was basically trusted to the honor system and non-skilled staff. You don’t have to be a rocket scientist to realize that the risk for relapse or clients leaving rehab all together is extremely high while they are away from their program. Triggers and temptations will come at them from every corner while they are away from their safe programs so we, as sober companions and transporters need to be highly skilled and trained to make sure that their time away from the program or rehab facility is as safe for the client as it can possibly be.
This is why we here at The Addictions Academy are offering Nationally Certified Sober Companion and Safe Transport on August 1 and August 2. This is an online webinar and it includes a 36 hour Certification in Sober Companion and Safe Transport, Certified Life Coach class to be taken at your leisure, Ethics self-study to be taken at your leisure, Clinical Supervision for 10 weeks, and all manuals, exams and certificates. The class runs from 10 am to 3 pm both days and this is Eastern Time. Please head over to our company website at to get info on this class and all of the classes we offer. You can also click on the following link to take you directly to the class registration for this class
Nationally Certified Sober Companion and Safe Transport | The Addictions Academy ® 800-706-0318 . We do cap the class at 10 students so you will need to register as soon as possible to make sure you get a seat in this class. We also do registration by phone by calling 1-800-706-0318.