Dr. Cali Estes - The Addictions Academy ®

Dr. Cali Estes featured on Thrive Global: 99 “Limit Breaking” Female Founders List


I am honored and humbled to be included in the list of 99 “Limit Breaking” Female Founders.  To share space with so many incredible, badass women, including Jillian Michaels and Jessica Herrin is remarkable!


Cali Estes, PhD., Founder, The Addictions Academy

Who She Is and How She Has Broken Limits:

“Cali Estes, Ph.D is a highly sought after Celebrity Addiction Therapist and Life Coach who blends talk therapy with forward and positive change to assist her clients in unlocking their true potential. She works with individuals, drug and alcohol treatment teams and addiction professionals looking to advance their knowledge base.

After two decades working as a Sober Coach, Dr. Estes learned that there was a high demand for mobile treatment; whether by high profile clients who require discretion and/or those who need help on the road, like traveling musicians. Therefore, Dr. Estes founded Sober on Demand, a concierge private alternative to traditional substance use treatment for the discerning individual or one that rejected in-patient treatment. However, this method of treatment is frowned upon by AA practitioners as it is not a part of the 12 Step program. Regardless, Dr. Estes has continued on and believes treatment professionals should do what ever it takes to help their patients achieve and maintain sobriety- regardless of the program. She truly pushes the limit and fights for her clients despite the ridicule received by her fellow addiction professionals.

Dr. Estes has over 20 years experience working with drug, alcohol and food addictions. Her deep understanding of drug and alcohol addiction, including the behaviors and ramifications that are associated with it, place her at the top in the field of addiction therapy. Her unique no-nonsense approach of cognitive behavioral therapy, positive psychology and life coaching combine to provide the perfect support for an addict. Dr. Estes’ background in food addictions and the emotional and physical tolls it takes on one’s psyche and physical well-being is highly unique.”

Here Are The 3 Most Important Lessons I Learned From My Experiences:

1. Not everyone wants you to succeed. Female entrepreneurs in the addiction space are in for a treat when you encounter the ‘good old boys’ mentality. I encountered extreme negativity from the ‘men’ in of power as I founded my own company and was seen as a threat to the current arrangement. l had to put up with everything from competitors trying to discredit me to men (and women) hitting on me and treating me less than professionally. I was able to weather almost 2.5 years of this and break through after establishing and holding my ground.

2. The glass ceiling is low, but it is meant to be broken. I have always said ‘go big or go home’ and when I started to create my company I wanted an army of trained people all around the globe that knew my brand and could vouch for my product and services. We are in 22 countries, 5 languages and offer over 40 classes. We are now the largest online addiction classroom in the world. Had I wanted to settle for just the USA market, like my competitors I would have stifled our growth.

3. Maintain balance. Women have a hard time balancing life and work. As females, we are sometimes expected to keep a household, get the kids off to school, ensure meals are in order, etc. It is tough to balance it all while keeping up with the pulse of running and owning a company. Balance is key so we don’t burn out. I learned how to delegate and not sweat the small stuff.

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