Our founder, Dr. Cali Estes shares her story with CANVASREBEL, enjoy the excerpt below.
I started my private practice with $300 in my bank account and a renting a condo at the Wind. I had 3 weeks before rent was due and knew that I had to hustle. I made a bunch of cheap business cards at Vista print and put them out at LA Fitness. The biggest challenge would be how quickly I could get a client or two and cover rent and expenses. Within two days I had my first client, my first paid in full 10 session coaching package and it covered my entire rent and gave me enough money for food for the month. The biggest thing I can tell someone first starting out is that you really need to focus on that initial marketing and start to build your reputation. As I was able to get more and more clients I was able to create a professional website, and then I was able to hire a public relations firm to push me for TV appearances and print media. Sometimes you’ll make a business plan and not stick to it because things change and new ideas come up that you want to offer in your service platform. I have been lucky and able to pivot and add new services as I go. After a year doing coaching and therapy for clients, I created The Addictions Academy which is now the largest online school for addiction studies in the globe. A few years later, I added Sober on Demand, a concierge firm that goes to the client and works on addiction and mental health issues from the comfort of their own home. I am always expanding and adding services and ideas to what we can offer clients.
Continue to full article https://canvasrebel.com/meet-dr-cali-estes/
If you are ready to jumpstart your career we can help! 1.800.706.0318 www.theaddictionsacademy.com