The Addictions Academy Reviews

The Addictions Academy Reviews and  Dr.  Cali Estes Reviews of Opiate Use Disorder Training for the state of Nebraska


Cali, Your presentation style was captivating as well as content-rich. The five hours seemed very daunting at 8:45 a.m. when it finally registered on me that the training was that long. Five hours went by so quickly, I could have listened to a couple of hours more.  I really enjoyed it. I will ask Lindsey to invite me to any other presentations or training sessions, you host.

BettyJeanBettyJean Usher-Tate, Ph.D.,

CLSSYBStatistical Analyst III, Division of Behavioral Health

Nebraska Department of Health and Human Services

OFFICE: 402-471-7797   EMAIL:

UT Health

The Addictions Academy reviews are below from the State of Nebraska Training

My name is Terrill Jacobsen and I just wanted to say how much I appreciate your presentation today and how insightful I found it. I am a Family Peer Support Specialist for Families CARE In Kearney But have no self-experience with addictions of my own.  I identify very strongly with your story and am a spouse to a recovering long term Addict, I applaud you for sharing your story with all of us. I have often struggled to understand the whys and what for of my Husband addictions and it had led me to a place of self-doubt and struggle. The “sugar with holding” example is the best I have ever heard and goes a long way to describing what they go through in daily life. I am very interested in your Book and would love to have a copy, please let me know how I can obtain one? I think sharing this with the families I peer support would be such a great tool. So many are truly crushed when they find out about a loved one’s addiction and they feel so alone. Thank you so very much for sharing your wisdom and amazing knowledge!


Terrill Jacobsen, CPSS

Family Peer Support Specialist

Families Care

4111 4th Ave. Ste. 2

Kearney, Ne. 68845

Hi Cali,

That was an excellent OUD training today.  Thanks so much for all of the information you shared and for the work you do to help educate, treat, prevent and support recovery.  I would be interested in the book you referenced as well as more information on the supplement kits you offer, if possible.

Before I began my position with the state, I started the only Parents of Addicted Loved Ones (PAL’s) support group here in Nebraska almost 3 years ago.  I would love to be able to share more information about the different support and education you offer for consumers and their loved ones as appropriate and also with the group of folks I work with directly.

Have a great week Cali.

Brenda Moes | DHHS Behavioral Health Consumer Affairs Program Administrator


Nebraska Department of Health and Human Services

OFFICE: 402-471-7721

next one


CBS News Reports: The Addictions Academy to Offer Professional Prison Reentry Coach Certification

The Addictions Academy Now Offers a New and Unique Professional Prison Reentry Coach Certification and Training Program to Help Recently Released Individuals Successfully Reenter Society

Thursday, October 22nd 2020, 12:06 PM PDT

Dr. Cali Estes, The Addictions Coach and Founder of The Addictions Academy confirmed they have a unique program designed to offer training allowing the new Certified Prison Reentry Coach to help offenders reintegrate into society after serving jail and federal time.

A Certified Prison Reentry Coach will be trained, insured, and able to coach a client back into a valued member of their community.

Dr. Estes said, “We are missing a golden opportunity in many cases, a lot of former inmates are left to fend for themselves when released and find they don’t have the tools or skills to cope with life outside the prison walls.”

“Too many of these individuals end up back inside, when they can become valued members of society. They just need some guidance and our reform system isn’t providing what they need very often.”

An Addictions Academy Certified Prison Reentry Coach helps offenders return to society by coaching them on many aspects of life in the free world. These include financial, physical, nutrition, mental, and other aspects of their life that may be new, or may have changed drastically, as they re-enter their communities.

As recently reported by CBS, a reintegration program often “partners corrections with other state agencies and community nonprofits organizations to help those on probation or parole.” And by focusing on barriers like drug addiction, lack of social support and continued legal troubles, they have been finding success with the participants.

“Our approach is a prison reentry program that will help an offender return to society and become a productive member. The emphasis is placed on reducing recidivism, creating job skills, handling relationships, and creating social skills,” explained Dr. Estes.

She continued, “It is entirely about long-term solutions and success, but we do it through a highly integrative process that has shown tremendous success among those we help.”


Continue to full news report:


Learn more about Dr. Cali Estes and the work she does.

Also,check out our 30+ courses and training programs that we offer at The Addictions Academy


Addiction Enabled: 3 Signs you are Coddling Your Loved One To Death Part 3

Addiction Enabled:

3 Signs you are Coddling Your Loved One To Death

Part 3

Welcome to Part 3 in our 3 part series on how to know if you are enabling or loving your addict to death.

Sign 3 – You both wear a mask of denial:


Denial is the enemy of the truth. You KNOW that what I’ve talked about is a spittin’ image of your current situation, but you don’t like to admit it. You’d rather feel better and hope that your loved one will eventually just straighten out. Well, when they are in denial about their problem, as with most addicts and alcoholics in the thick of it are, and you are as well, this brings nothing but a negative outcome on both ends.

Imagine: Your daughter asks you for “food money” and you give her $100 and tell her to be careful, the rest of the money is for emergencies only. This in itself can be an emergency situation. She leaves, you worry yourself to death, wondering if she will live for another night, because you know what she’s doing, and you just supported the hell out of it. You are officially enabling her to death. Every time she goes out, it’s with your money. IF she comes back, it’s to your home. She has no worries except how easily she can get her next fix, paid for by you. You love her and want the best for her.

She is addicted to drugs and you are addicted to her.

My point is with all this: Not only to watch your own back but look out for your loved ones too. Don’t feed their addiction, don’t coddle them, don’t accept lies and excuses. Don’t feed their toxicity with more toxicity. Give them a very short time to get their shit together and get help, or make them leave your house. The results of tough love can be far less painful than the eulogy you may be writing if you don’t stop giving into someone else’s addiction.

If you want help and peace of mind, please call us at 800 706 0318 ext 1 and let us help you deal with the issues. You are not alone. Visit The Addictions Coach to see our full array of services to help you help them. Visit The Addictions Academy if  you are interested in being trained as a Nationally Certified Family Recovery Coach or Nationally Certified Recovery Coach.

Addiction Enabled: 3 Signs you are Coddling Your Loved One To Death PART 2

Addiction Enabled:

3 Signs you are Coddling Your Loved One To Death

Part 2



Are you the enabling mother, father, or husband or wife and you just want to help but seem to make it worse? We understand….read on and we can help you.enabling

Sign 2 – The addict lives with you, and isn’t trying to work their way into a place of their own:

Your kid or even your sister or brother, a grown adult, needs a place to stay because of whatever circumstances may have come into play. So, you let them stay with you, with the promise that they will get a job super-fast, help around the house, and keep good company. 3 days later, you have not seen them for 3 days and they have not cleaned up after himself/herself. You may even find beer bottles or needles, other paraphernalia in their room (your living room). But you clean it up and let them come back whenever they will. They are not looking for a job, but you keep taking their excuses and hoping for the best. You cannot just hope someone will get better.

They may even admit it and say they want help; they ask you just to let them stay with you until they can find help. Well, even though you cannot do everything for someone, especially what they can do for themselves, this is where you cut off the excuses and bullshit, discard it, and put something into action. You get phone numbers to treatment centers or coaches, counselors, whatever might help. Then you discuss the situation and start putting together a plan. You tell this person that they call these places, get into the program, even an intervention for starts. If they don’t accept the help, they leave. It’s hard, yes.

But if you keep allowing any addict to take advantage of a couch, a fridge, a TV, and a shower, you’re enabling them. You’re potentially enabling their death by making things easy for them, so they don’t even feel the need to get help, or so much as evaluating what they are doing with their body, with their life, with YOUR LIFE. It’s the help they can take it or leave it. The most important thing you can do in this matter is to stand your ground and keep your word. No more free ride.

This is where my job as a Family Recovery Coach comes into play. I am able to discuss their addiction with them and you as a unit. We set boundaries, we set rules and we stick to them. We literally force their only hand, which is helpful, and as a Certified Family Recovery Coach, I can help you, the family unit through the entire process.

When you deal with failure to launch, or addiction treatment issues, you want a trained professional to assess the situation, make suggestions, and most importantly get action. You need RESULTS and we get them. Check out The Addictions Coach  and if you are looking to get certified as a Nationally Certified Family Coach or Nationally Certified Recovery Coach or call us at 1.800.706.0318 ext 2

Addiction Enabled: 3 Signs you are Coddling Your Loved One To Death Part 1

Addiction Enabled:

3 Signs you are Coddling Your Loved One To Death

Part 1

 loved one


This is a tough one. People die left and right of overdose from multiple controlled substances, alcohol poisoning, and many other forms of death tied to the drug world, including violence. It’s not such a predictable realm as most would think. I mean to some extent; you know for the most part that bad things can happen when you’re into bad things.


As a FAMILY RECOVERY COACH and a failure to launch expert, I get asked all the time if I think that a family member is simply supporting the addict or literally killing them. This is a very tough call and conversation to have because most of the time, it is the latter.

So, how do you know if you are helping, or killing your loved one, if you’re supporting their drug habit or being lied to? Here are a few signs that you might be an enabler, and your loved one might be taking advantage of you in order to keep their drug of choice flowing through their body. Let’s take a look at some of these.

Sign 1 – They keep asking for money, and you keep giving it to them

In this case, we’re talking addiction. Either way, giving someone what they want all the time usually isn’t healthy, unless it’s your occupation. So, let’s stick to the subject and say your son or daughter gets money from you whenever they want. You ask what it’s for, they say it’s for food, gas, or even tell you not to worry about it. For one, it’s definitely your business where your money is going. For two, if they live with you, it’s also your business what and who they are potentially bringing into your home. It’s also your business whether or not they are in danger. Take this scenario into great consideration: Your kid asks you for $50. They tell you they’re using it to get gas and go out to eat. But you know they are lying. You know they get high or drunk off the money you hand them. But you give it to them anyway. 24 hours later, you get that call that every parent fears more than anything. They’re in the hospital in critical condition or have died from an overdose or a drunken car crash. These situations are unpredictable. But there are also many things that could possibly avoid such tragic results from becoming a reality. Stop giving them money, for one. If they say it’s for gas or food, and you insist on helping them, pump the gas. Purchase the food. Even if it keeps them from going out and getting high for 1 night, even 1 hour, it’s possible that the situation might end differently, and give you a chance to talk to your loved one about getting help. If you stop the cash flow, you stop financially supporting the addiction from your end.

As a Nationally Certified Family Recovery Coach, I tell my families all the time that sometimes you need to say ‘NO’. Parents want their kids to be happy, they want them to do well and be successful. However, giving them everything they want can be costly. Failure to launch clients will always ask for money, never want to work, and ‘always be waiting on the call for an interview’. They just never seem to get it together. Does any of this sound familiar to you yet?

If it does, we are here for you. Please check out FixFailure2Launch and The Addictions Coach or if you want to become certified as a Nationally Certified Family Recovery Coach or Nationally Certified Recovery Coach.

Call our elite team at 1.800.706.0318

Reviews of The Addictions Academy

Reviews of The Addictions Academy

“I thought the Family Recovery Coach class would be a breeze as I had experience working with so many populations dealing with substance abuse issues. I had interacted with people in active addiction, people in recovery, parents of children in active addiction and, sadly, children of parents who were addicted. I thought I had all of their perspectives and just needed the “stamp” of certification when I began the class with Katie. What I found out was that I could be a part of the problem and could make matters worse for families. I was an enabler because I had spent a lifetime being a fixer!
I grew up in a family with substance abuse and domestic violence issues and was the oldest of seven kids. Most of my waking moments were spent on hyper alert guard about anything that would trigger parental rage or substance use. My immediate response was always to fix the situation which often consisted of me helping siblings hide behaviors or getting them out of trouble. I then spent a lifetime trying to “fix” situations which gained me a great reputation in all of my career endeavors. I thought I knew it all and coaching others would be a breeze.

Imagine then, my shock and temporary humiliation at the silence from Katie and other classmates at the end of my role-playing with parents who were trying to cope with their child’s addiction issues. Time after time, I realized I was not taking the role of helping parents move forward with their own lives but trying to make it better by helping them try to fix their own kids. Katie had to continually (but gently) remind me that the parent was the client that I was trying to “fix” the addict. It was an enormous paradigm shift for me to learn that the purpose might be to simply help the parents cope with the situation as it was and to not try to offer them ways to fix their child or offer them false hope. I realized the harm I could do by teaching the parents how to fix their child or the situation instead of being supportive and aware of their needs.
So I realized that the role of a Family Recovery Coach is to not teach them to be an enabler as I had been for so much of my life. I am sure I will need constant self-reminders as I transition from being a fixer to being a supportive coach. I am looking forward to the challenge.”

Dee Ryan, Family Coach

Reviews of The Addictions Academy

The intervention training was informative and practical. Interventions can be a very intimidating service, even the most experienced clinician may find themselves at a loss for words, Dr. Estes gave my team the confidence and skills they will need in real-life intervention scenarios. Dr. Estes was easy to work with and the training itself was actually a lot of fun. Thank you so much!

Rob Archuleta MS, CACIII Director of ICM and Offender Services.
Crossroads Turning Points, INC

“I have to tell your training and supervision supersedes our other experience from another modality by leaps and bounds.”

Kelly Chambliss, Whole Families Intervention

Reviews of The Addictions Academy

“Dr. Cali is amazing.  The webinar I took with The Addictions Academy was fantastic.  It was very informative and made learning the course materials fun.  I would suggest anyone working in the field of substance abuse to take a class with Dr. Cali. ”

Louis Hrabar Jr. Director of Marketing
Harmony Hills


How do you find the best training to become a sober companion?

How do you find the best training to become a sober companion?

sober companion

You need to be certified, insured, and bonded. A sober companion and safe transport person should have lived experience, at least 3 to 5 years sobriety, and 36 hours of classroom education plus mentorship from a Master Coach. The Addictions Academy can help you achieve that, and get clients.

As a Certified Sober Companion, your main focus is to stay with a client for a period of time. This could include living with them in their home, traveling with them on business, and traveling with them on their vacations. The main duties of a sober companion include teaching the client how to have a productive and sober lifestyle or a semi-sober lifestyle. There’s specific training that will teach you how to work with a client and get the best results. The Certified Sober Companion and Safe Transport class at The Addictions Academy is very in-depth and covers everything you need to know about how to properly work with a client legally, ethically, and safely. We cover how much to charge, what legal things you need such as insurance and bonding. We even cover in class how to handle yourself in difficult situations.

In our sober companion and safe transport class, we also cover how to market to specific clients, how to close a deal, and how to overdeliver. The misnomer is that everyone in recovery can be a sober companion. Well, while most people in the 12 step program can assist with other 12 step clients and 12 step calls, that does not mean they make a good safe support safe transport, or sober companion. You need to be trained, educated, certified, insured, and bonded. In today’s world, you need to protect yourself and clients will ask you for your credentials and for a copy of your insurance and bonding paperwork.

Do you want to set yourself apart from the rest of the other sober companions? Yes, you do! You want to offer a higher quality service. When you pair our sober companion and safe transport certification with the ability to provide our supplement line at to help the client heal from the damage of drugs and alcohol he will set yourself apart as a higher caliber sober companion. In addition to the class, we also offer two different ways to consume information from the class. You can watch the video self-study, or hop into an online, interactive virtual classroom. Both of these come with FREE 30 day listing at our recovery coach locator. Access to a job board, two different Facebook networking groups that are the largest online, are included. Our signature inclusion into your training is the 10 weeks of Coach and Sober Companion Mentorship from a seasoned master coach and sober companion.

We also have a marketing class available that will teach you how to market to your clients, what materials you need to do that, how to network, and more. In terms of value for price, we have the highest value in the addictions industry space. See more value options below and click on the website at The Addictions Academy call 1-800-706-0318 extension 2 to get registered.– Click HERE for the class. Click HERE for reviews. Click HERE for Pro RecoveryRx supplement line.

More value:

What you will learn in this Training:

Ethics versus moral issues
Legal Side of Companions and Transport
Registering your vehicle for safety
Sober Coaching verses Sober Companions
How to market and position yourself for lucrative clients
Daily schedules and routines with clients
Purpose of the 12 step model in companion work
How to secure and build a treatment team
How to set value for services
Active vs passive listening skills
Designing an Action Plan
Harm Reduction including MAT Services
Mental Health Issues
Safety Concerns
Other addictions besides drugs and alcohol: gaming, gambling, sex, etc
Addressing job/educational issues
Understanding family dynamics and how it affects your client
Creating a positive support team

The stakes are high with A LOT of sober companions and transport agencies available. It is time to get trained and certified by the largest online and in-person training company in the world. Call Today 800 706 0318 ext 2

One Addiction for Another: Replacing Bad Habits with “Good” Habits?


One Addiction for Another

Replacing Bad Habits with “Good” Habits?

9/28/2020 by Chris Cobb



I’ve had plenty of addictions. Drugs, alcohol, food, and so on. I also have over 2 years at this point without any drugs or alcohol in my life. I’ve heard the phrase quite often: “You must replace bad habits with good ones.”. I have done so in one way or another, for the most part. Like quitting smoking, and joining the gym to become even healthier with exercise than quitting smoking alone would do for me. I’ve also gone out to eat far too often instead of being on an all beer diet. Some habit replacements can be healthy, others, not so much. So let’s talk about some NEW bad habits we might grab while in recovery, and some better habits to replace them with.


Bad Habit #1: Stress, losing sleep over new responsibilities:

New job? New girlfriend? New Car? Nice. Welcome to your new sober life. Where you don’t lose jobs over drunken mishaps, or get arrested for the like. But we still have to be careful. How much have you changed in your life, and how fast? This is the first question to ask yourself. The next one is: Am I pacing myself? Is your new job or job(s) overwhelming, is the new girlfriend or boyfriend requiring more attention than you can give, causing issues in the relationship? Are you struggling to stay above water on your car payment? These are all stressful things, if you’re like me anyway. I tend to get far too stressed when dealing with life on life’s terms, especially when I present new “adulting” skills into my everyday life. So long story short, I have a lot on my plate. Maybe not more than I did when I was drinking, per-say. But back then, what I had in front of me was petty compared to now. It was stress and pain I had caused myself and others, that I could simply drown out with alcohol. Now I can’t do that. I won’t. Say some of the things we have begun to do now are actually necessary even. Exercise, healthy eating, routines, calendars, meetings, etc… Even good things can overwhelm us, quite easily, and quite often. So what’s just one thing we can do to help with all this new “good” stress? I personally believe that meditation is one thing that has truly helped me keep my serenity over the last couple of years. When I am stressed and exhausted, mentally, physically, and spiritually, I begin to feel like I’m in a small room with the walls closing in. I feel like hiding, like curling up and giving up. Meditation has allowed me to focus on myself, my body, sometimes trying to think of nothing at all; not fighting the thoughts that come to mind, but focusing on them for just a few seconds and allowing them to drift away, knowing that there is a solution to every problem. There are many forms of meditation. Music, guided meditation, driving, or just pure relaxation. There are typically one or more meditation groups of different types locally, and even if not, you can find pretty much any instructional, or voice guide online. So try it out sometime, see what it can do for you. There’s no harm that could come from it. Let’s read on.



Bad Habit #2: Spending too much money:

            Let’s take stress out of the equation for a moment. Say you have a spending habit that tends to break your bank and forces you to live paycheck to paycheck, but you’re not really too worried over it.. Sometimes, we begin not to care about much when we are grateful simply for making it past our old life, our addiction. We’re in recovery and we’ve “got this no matter what.” Right? Well, what happens when you lose your job, and don’t have any money saved up, not even enough to make it by for the next week or two that it will take you to even get an interview for your next potential job? You bought that Playstation 5 that you didn’t really need, because you work too much to play games anyway. You threw a Stage 3 Turbo and 20s on your 97 Honda Accord right before it broke down, and now you can’t afford a new head gasket. This is where we need to be prepared. I like to use the Six Ps. Proper Planning Prevents Piss Poor Performance. (5, 6, same diff). What I mean by this, is that if I don’t have some emergency money saved back, or I don’t work on the most important parts of my car before I shoot for luxury or convenience, I have potentially screwed my near future self if something goes awry. So what we need here is if we don’t already know how, to learn to keep a budget, even a budget sheet that shows our income, and our possible expenses, prioritized from most important to least. Minimizing: making what we NEED outweigh what we WANT. Again with the car. Did you need that Turbo, or did you need new brakes and rotors? I mean fast is fun until you can’t slow down when you need to. The point in this whole thing is to live within our means. If we don’t need it, don’t buy it. If we need it, plan it out and get it taken care of. Buy groceries instead of eating fast or fancy. You can literally feed yourself for 2 weeks at home for what it would cost to eat at a nice steakhouse for one night. Most importantly, PAY ATTENTION to your bank account! Sometimes, I even keep cash in my wallet, or in a lockbox instead of putting it in the bank. I tend to forget I have the cash, or look at my bank account being less than what I actually have, and consider myself close to broke sooner than reality. This helps me really evaluate what I’m about to purchase online and figure out if I should really buy it or not. Let’s move on to the next bad habit, and its possible solution.



Bad Habit #3: Isolation Station – Wasting Time Doing Nothing:

            Ok, so scenario C. You’re not really too stressed, you are doing okay at your part time job living in housing or a recovery home. In your ample amount of free time, you sleep, play video games, watch TV. You start to do these relaxing things so often that you become acclimated to them, as if they are becoming second nature to you. Fast forward a couple of months. You still only have 20 hours of work each week, you get food stamps, and live a nice relaxing lifestyle overall. But where does this leave your recovery? You’re living the same way you lived when you were drinking and getting high, but now it’s easier to get bored or depressed, and the only thing you’re doing to keep your mind occupied is staying in a room by yourself playing the Crash Bandicoot remake, eating cheetos naked in a beanbag chair. What happened to upping your goals once you decided to CHANGE YOUR LIFE? We are now at  a dangerously vulnerable point in our life, whether we know it or not. We aren’t socializing. We’ve cut out the toxic people from our life, but what about the new people? Are we going to meetings? Are we talking to anyone, a sponsor? Even a counselor? It’s time to get up and get out. Establish healthy environments, and only allow healthy, positive people in your circle. Get a sponsor, someone you can confide in, someone you can trust completely to listen to exactly what is on your mind. It’s vitally important to voice what your spirit is going through. Overall, we need to get out of our comfort zone in order to truly start a new life for ourselves. The more inspiration, motivation, and determination we will gain from this will easily allow us to think outside of what used to be our limits, realize that the only limit is our own imagination, and leave that part time job behind for something bigger and better that will allow us to level up to those 20s and Turbos on our new modern set of wheels, without breaking us.


So just food for thought. Evaluate your surroundings, your work, your home, your life in general, and decide overall if you are happy, or if there is something you can do to add even more value to your life, besides just taking out the drugs and booze from your routine. Quit drinking, quit getting high, but NEVER quit BUILDING YOUR WORLD. 

Certified Recovery Coaches and the No Judgement Zone

Certified Recovery Coaches and the No Judgment Zone

Having worked with 1000’s of clients, it has become blatantly obvious that there is more than one method to get clean and sober.  At The Addictions Academy, we support ALL pathways to recovery. When we train our coaches, we require that they are able to offer multiple pathways to help their clients.  This means ‘by any means necessary’ and a good coach will want to learn that. A GREAT recovery coach will offer that to all their clients. Like Planet Fitness, we are the ‘No Judgment Zone’. This means that as a GREAT Recovery Coach we are able to offer different progressive services to help our clients. New (and some not so new) pathways include Ketamine, Ibogaine, Medial Marijuana, controlled drinking, Medically Assisted Therapies like suboxone, methadone, or clean needles.

For a certified recovery coach to only offer their clients one method or pathway — such as only complete abstinence, this can be a dangerous thing. If this method does not resonate with the client, he or she will turn away from the help and possibly die. As a progressive society with so many scientific models and methods to recovery, this is no longer acceptable. In fact, if a coach only employs this method, he or she is downright dangerous in the industry. While it works for some, it is not the only or the ‘best’ method. Each recovery pathway is individual in nature and needs to be respected as such.

Now, if you are a sponsor and doing service work, and this is your pathway to sobriety, by all means, keep doing great work.  If it is working for you, keep doing it! Just note that not all clients will follow this path and that is 100% TOTALLY OK. Why? because this is THEIR journey, not yours, and we need to honor that and assist them along their path. 

As an addictions specialist (named the Female Dr. Drew on the red Carpet in 2017), I am keenly aware of how my clients recover. Some can drink responsibly. Yes, that is right. I have clients that used cocaine or heroin and did not overindulge in alcohol that can have a glass of wine with dinner and not ‘go off the rails’. Now if alcohol was your drug of choice, that probably won’t work for you and you need to quit totally. But hey, some people simply can manage it because it was never really their main drug of choice.

I even have clients that quit alcohol or heroin using medical marijuana. AND this is 100% totally OK. You know why? Because it is NOT my place to judge them or demand they follow any one specific method or path to recovery. Why do you think abstinence-only Minnesota Model addiction treatment centers that only offer this pathway have a high failure rate?  Because this is not everyone’s path.

We know it and honor it at The Addictions Academy.

Please join us on our path to help everyone recovery, no matter their chosen pathway to recovery. We are here for them in their time of need.

Thank you for the work that you do,

Dr. Cali Estes,

Call TODAY if you would like to join us to help others. Or use coupon code AC-250-off  to take $250 off any class as a thank you for joining us. We are at 1.800.706.0318 ext. 2





If you own or run an addiction treatment center, you need to read this

If you own or run an addiction treatment center, you need to read this.

Hi Cali, this is Amy I was just in your admissions conference training. You are awesome and I know that future practice,with your guidance is going to be amazingly valuable!!.

With all of the patient brokering issues going on, getting clients safely into an addictions treatment center can be exhausting. You have to market online, deal with competitors, shady characters, and then get the client to agree to come into the actual treatment center. How well does your treatment center actually perform? Do you close over 60% of the leads?

I bet you don’t. In fact, most addictions centers close under 30%. If you get a proper lead (clinically appropriate, can handle payment, etc) your team should close it, but they don’t. Mostly because they have ZERO sales training. They may be a past client that is excited about the program and just rambles on to the lead. Or, they may be reading from your script and sound impersonal and disconnected.

You and your team need our Admissions Call Center Training. Click HERE to see the training. Click HERE to see more on Dr. Cali Estes

The number one goal of detox, residential treatment center, PHP, or IOP is to fill the beds with quality candidates that need your services. This is where most places struggle to maintain a census of appropriate candidates. You hire marketers, developers, lead generation services, dabble in the Google AdWords game (after purchasing a LegitScript certification), and you spend thousands of dollars to get the phone to ring. After all that money out and hard work, a lot of clients are lost in the Admissions Call Center. Untrained staff, missed calls, admission of inappropriate candidates for your specific services, promises to clients that are unrealistic (resulting in them leaving upon arrival), clients not assessed for the proper level of care and even staff not understanding and assessing proper insurance coverage all translates in wasted money and time.

The Addictions Academy will train your staff in sales and admissions closing unique to the addiction treatment industry.

Our training program is like nothing on the market for addiction treatment centers. We utilize Motivational Interviewing, Coaching Techniques, Cognitive Behavioral Therapy, and Neuro-linguistic Programming techniques in our Admissions Call Center Training coupled with sales training and empathetic ear listening skills. We have trained countless treatment centers in the past 6 years and have assisted them in turning referrals and leads into clients. See whom we have trained HERE

NOTE: There are NO prerequisites to this course. Also included is an ethics class.

Here is what is included in our Professional Admissions Call Center Training
Screening for the appropriate Candidate.
Learning the Proper Language to use to close the deal and get the client in the door for Assessment.
How to close the deal: the art of the sale*How to refer out and build referrals with partner Centers.
Key Questions to ask the person on the other end of the phone.
Pre Qualification of the client in the proper steps to ensure placement.
Secrets your Call Center Staff should be doing in their ‘downtime’ to increase call volume.
Increase Return on Investment (ROI)
Handling the crisis call.
Techniques to diffuse the angry and obstinate client.
Closing Phrases that make it happen.
Know your product
Advice Coordination for Client Retainment
Reducing the AMA and APA Rate from the beginning
Understanding Stark Law
Clarifying Expectations of Treatment and of the Client
Active vs. Passive Listening Skills
Overcoming Objections to Treatment
Please call us today at 1.800.706.0318 ext 2 so we can assist your treatment center in setting up the admissions call center training.