Marketing Class

Is The Marketing Classes for ME?
Well, maybe…….read on….. 
You have mastered your craft. You are trained, educated and ready to take over the world, but you are completely stuck filling your book of clients. You sit at the computer, trying to figure out how the ‘pros’ are so busy and you simply want more clients….or you want more freedom and want to make more money and work less. Maybe you tried social media and even the whole pay per click game and got nowhere. That is because certain types of services are not easily purchased through google or Facebook.
NOTE: This is a prerecorded 7 week class that is a DIY format. You will need to watch, take notes and implement the tools and strategies given. It is not a live class.
What do you GET?
7 videos of a real weekly marketing classe. Watch as as Cali and James cover all aspects of marketing from hard copy to online marketing. We will teach you how to get out of your own way, build your brand or practice,  attract the right clients for your niche and more! We cover how to get clients, what you need to build your brand and how to grow yourself utilizing a team approach. If you don’t know where to start, how to build a company, curate content and get the phone to ring, this is the class for you.
Topics covered:
  • LLC, versus DBA
  • Elevator Pitch (can you pitch in 30 seconds)?
  • Brochures
  • Business Cards
  • Social media, the ins/outs Linkedin, Instagram and Facebook
  • Social media personal verses business pages
  • How to post on social media
  • How to make good inexpensive videos
  • Social media posting rhythms and what soft, hard posts are
  • Posting styles and tagging rules for social media
  • Website content
  • Know your value and worth
  • What to charge and when to drop your prices
  • When to PPC (pay per click)
  • App tool kit you MUST HAVE
  • Networking
  • Learning your Niche
  • Blogging
  • The art of the One Sheet
  • How to position yourself as an expert
  • Lunch and Learns, what are they and how to leverage them
  • Speaking gigs
  • How to leverage The Addictions Academy to gain you exposure
  • Writing a book
  • Podcasting and more!

Your Host for this Training, Dr. Cali Estes

Cali’s multidimensional approach focuses on the underlying cause of the addiction and she approaches each client in a unique manner. With over 21 years’ experience as a Therapist, Life Coach, Recovery Coach, Addictions Coach, and Wellness Coach.
More about Cali.


If you are a life coach, recovery coach, Interventionist, therapist, counselor, fitness pro, yoga teacher, personal trainer, business coach, or even in any service industry like hair dressing, or construction, and you know your trade and rock your industry but you want more, THIS IS FOR YOU! 

You know how to provide excellent services, but you need to get the word out!

See what our students have to say about this class.

What is an elevator pitch? A quick 30 second snippet of what you offer and how you can help someone. It needs to be catchy, quick and draw the listener in to ask for more information.

How do I find my niche in my company? Each practice should have a niche or a specialty. As a coach you can not market to everyone and you do not want everyone as a client, you want to specialize in something. There are business coaches, relationship coaches, addiction coaches even life coaches.

Should I write a book? It is super important that you are branded as an authority and can offer the most subject matter and expertise. Most high level earning coaches are authors or have had a chapter in a book to increase their authority on a subject.

What is the best networking site for recovery coaches? Recovery Coach Locator is the best to market if you want to offer recovery coaching and all things addiction. You can find that site at