Wooded Glen Recovery Center, IL
“I think the training went great. You provided a lot of good information that we need.”
Julia Mackey
Director of Admissions
.... Now Enrolling for March 2026 – Save 10% with code CAREER
Grow Your Private Practice With The Business Starter Bundle
Real marketing training covering everything from content and brand positioning to getting clients, building a referral pipeline, and scaling sustainably PLUS The exact intake forms, client agreements, service contracts, and business templates we’ve used in our own 7-figure practice and ready to customize.
Fully accredited. Globally recognized. Built for the next generation of Addiction & Mental Health Professionals.
What Is The Business Starter Bundle Program?
The Business Starter Bundle is designed for addiction and mental health professionals who are clinically trained but not yet operationally prepared to run a structured, revenue-generating practice. Most certification programs teach you how to work with clients. They do not teach you how to position your services, set ethical pricing, build referral networks, or implement the documentation required to operate professionally. This bundle bridges that gap.
Inside, you receive our Marketing Mastery Training—our structured program on niche clarity, offer design, pricing strategy, professional branding, referral development, and visibility—alongside the exact forms, contracts, intake documents, and practice templates currently used inside active addiction and mental health businesses. These are not theoretical examples; they are implementation-ready systems designed to move you from idea to operation quickly and confidently.
The result is a clear market position, a structured service model, compliant documentation, and a repeatable client acquisition framework. Instead of guessing how to “start a practice,” you leave with the strategy and infrastructure to operate like a professional from day one.
Key Topics & Teachings Include:
Market Positioning & Niche
Identify a defined target population based on need, income level, and referral sources
Align your personal experience and credentials with a focused service model
Craft clear messaging that speaks directly to client pain points and motivation
Offer Design & Ethical Pricing
Structure 1:1, group, and program-based services with defined outcomes
Establish pricing based on value, scope, and sustainability
Create tiered service options to serve multiple client segments responsibly
Professional Brand & Presence
Develop a concise, high-impact elevator pitch
Establish naming, domain, and website alignment for credibility
Position visual and written messaging to match your ideal client demographic
Referral & Relationship Development
Build strategic partnerships with treatment centers, sober livings, and courts
Engage healthcare providers and community institutions for direct referrals
Create reciprocal relationships that generate consistent client flow
Visibility & Authority Strategy
Leverage social platforms for credibility-driven content
Utilize directories, Google listings, and professional profiles
Develop authority assets such as one-sheets, press, and podcast positioning
Operational Systems & Documentation
Implement client intake forms and informed consent documents
Use structured service agreements and coaching contracts
Establish clear policies that protect both practitioner and client
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Join 60,000+ Student Success Stories & Counting...
Become part of a global network of coaches and professionals trained in over 40 countries—and get everything you need to build a purpose-driven practice, help others heal, and create a profitable business
Sierra Tucson, Arizona
“Dr. Cali Estes joins Sierra Tucson to train their entire Recovery Coach 360 Team.”
Crossroads Turning Point, Colorado
“Amazing training on Harm Reduction and relapse prevention. Cannot wait to have you back next month to teach another class.”
Rob Archuletta
Executive Director
Wynward Way, OC California
“Very pleased to have Dr. Cali come out and train our staff in AMA/APA block training.”
Veronica Waters
Vice President
Just Believe Recovery, PA & Florida
“Dr Cali Estes was a joy to have at our center. We received a lot of amazing feedback from our staff and loved the breakout sessions”
Sinead
Clinical Director
Aqua Recovery Center, Utah
“Dr. Cali has given us the ability to create a new program in Recovery Coaching. This has given us the ability to keep track of our patients while at RTC, and also when they leave. We have seen great success with this program.”
Clint Tolman
Executive Director
St. Joseph's Institute, PA
“We have learned a lot at this training, I am glad you came out and we found you for our staff. You are doing a great job.”
Guy Murray
CEO St. Joseph’s Institute
New Vista Behavioral Health, Avalon Malibu
“Excellent Admissions Call center training with Cali”
Christine Parker
Marketing Director
Ocean Hills Recovery, California
“Amazing class! We have had Cali out here a few times for training our staff.”
Chris Cannon
Managing Partner
Vanguard Accelerator
Vanguard Accelerator
Cedar Point Recovery, CA
“Thank you, Dr. Estes. The staff found your training educational and allows them the opportunity to empower themselves with clients.”
Jody M. Ressio
MA, LAADC, Clinical Director
Lakeview Health, Jacksonville, FL
“The training was comprehensive and easy to follow for some employees not as versed in the field of interventions. I would highly recommend Cali and The Addictions Academy to anyone looking to join or excel in the field of Addictions.”
Derek Gwaltney
Vice President
Gosnold on Cape Cod, MA
“Cali Got great feedback about today’s training. Much appreciated.”
Ray Tamasi
CEO
Meet Your Instructor:
Dr. Cali Estes
Founder & CEO
Dr. Cali Estes is a world leader in addiction recovery, mental health, and performance coaching—known globally as “The Female Dr. Drew” and “The Battery Recharger.” With over 25 years of experience, she’s helped CEOs, celebrities, athletes, and high-achievers break free from burnout, addiction, and trauma using her no-nonsense, science-backed, results-driven approach.
As founder of The Addictions Academy Ⓡ and Sober On Demand®, Dr. Cali has trained more than 60,000 professionals across 28 countries and created concierge recovery programs trusted by leaders who need change fast. A 6X #1 best-selling author, international speaker, and host of the UnPause Your Life podcast, her work has been featured by CNN, Forbes, People, and FOX.
When you learn from Dr. Cali, you’re learning from someone who has walked through the fire, mastered the tools, and built programs that actually work. She won’t just give you knowledge—she’ll show you how to create transformation that lasts.
The World’s Premier Training Institute for Mental Health & Addiction Professional Development.
The Addictions Academy Ⓡ
2046 Treasure Coast Pkwy Unit A, #207 Vero Beach FL 32960
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